5 Steps To Supercharge Your Referrals In Business💥💥💥💥
(If you are a business owner or need referrals for work join us for our monthly Thrive, Biz, Network session at Goldney House! Contact us for more details!)
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It is no secret that “Word of Mouth”, or , is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base.
But even though it is extremely powerful and virtually free (or at most costs very little), very few business owners use it anywhere near it’s potential!
Consider this: if you got just one referral from each one of your clients, over the next 60 days
you’d double your client base! 🌟🌟🌟🌟 What would that mean to your potential income and how many more people would you be helping in supportive and uplifting ways?
So, how do you maximise word of mouth in your business? Here are 5 Steps you can start to
take right now…
1. Really appreciate your clients and let them know consistently that you value them!💛
This is the most important, yet often overlooked, element of creating endless referrals. Many businesses focus more on profits than on people. Focusing on profits alone can be detrimental to success and ‘Word of Mouth’ success comes from looking beyond just profit into how you can enrich your customer’s lives. Action: At least once a month, take the time to communicate to your clients and show them you appreciate them.
Send them something of value, something unexpected, a bonus report, a special piece of news you just found. Make it relevant to them and do it regularly.
2. Create an exceptional experience each time they deal with you or your company.
If you can make doing business with you an exceptional experience, your clients will want to tell a lot of people. People want amazing experiences!
Here is an example: There is a Life Coach who has a special relationship with a city coffee shop. Once every 8 weeks he invites his in-person clients to a ‘brain trust’ meeting and the coffee and cake is on the house. Every client that attends gets a card and a voucher from the coffee shop owner to say ‘Thank you for joining us today, we would love to see you again soon’. The voucher is a ‘buy one get one free’ coffee voucher. So they are encouraged to come back again. And because the coffee shop owner is exposing his business to potential new clients, the coach pays just the cost price on the coffee and cake his clients eat. Normally about 8 clients attend and the cost is around £30.
Just a little extra touch can make dealing with your business that much more of an exceptional experience! If you can make doing business with you an exceptional experience, your clients will want to tell a lot of people. People want amazing experiences! Action: What can you do now to add little things that make an exceptional experience? Perhaps you can use the above example or something similar in order to network with other professionals while simultaneously providing amazing value to your clients. Remember, start creating exceptional experiences today.
3. Give your customers incentives for giving you referrals If you’re being passive about referrals then you’re sitting on a gold-mine. Come up with ways of rewarding your clients for referring business to you.
If you’re being passive about referrals then you’re sitting on a gold-mine. Come up with ways of rewarding your clients for referring business to you. They could receive free gifts, such as a 90 minute coaching session with you, a nice dinner, or perhaps even a financial reward (i.e. £50 gift card). No matter what you choose, the key is making sure that whatever you choose to offer is something that your client will really be attracted to!
4. Make it easy for clients to give you referrals
If you want to get lots of referrals, you must make it incredibly easy for your clients to tell their friends.
Action: Develop a ‘referral package’ that you give to your clients. Ask your clients to be an ambassador for your business as you wish to work with people similar to them. The package would include a professionally designed document explaining why referrals are important to you, and a series of referral cards/ invites/ links that your client can easily share with others and post to their social media accounts. Always make sure to present everything very professionally in order to increase the perceived value of your offer/ services and to put your best foot forward with your new potential clients!
5. Join a Networking Group like ours!
At Thrive, Biz, Network we focus on YOUR wellness as well as making Business connections.
If you are too overwhelmed to know your name it’s unlikely you’ll want to do any of the above! So we help you look after you as well as get other business links and referrals from people who you begin to like, know and trust!
Contact us if you want to know more!